Challenging McWorld

First Edition
October 1, 2001

Today's youth live, communicate and act in a wired world of corporate logos,symbols and branding. "McWorld" is the symbolic term often used to capture the new realities of corporate-driven globalization which engulf young people today.The dynamics of McWorld provide us with a common symbol and language for both understanding and confronting the major issues of corporate globalization today.

Challenging McWorld is designed to provide some tools to enable concerned youth to develop skills required for confronting globalization in their daily lives on several fronts. This workbook emerges out of the work experience of the authors over the past three years.The various tools developed for use in workshops, conferences and teach-ins have been refined and expanded here for a broader audience of concerned young people and their allies.